In 2004, the founders of Swanky’s wanted to create a fresh alternative to the status quo Mexican restaurant.  Matt Wilson and his wife, Michelle, had both lived out west and in the Northeast, where they had developed a craving for fresh Tex-Mex concepts that were sprouting up across the country.  Matt worked with Bernard Johnson and a designer from Houston to create what became Swanky’s Taco Shop.  Matt wanted to combine the atmosphere and service of upscale restaurants with the pricing and convenience of fast-casual dining. 

    Just before opening, Matt decided burritos and tacos were not the same without a Margarita or a beer, so a full bar was added.  This inspiration has allowed Swanky’s to better serve customers and to create a more social evening atmosphere.

    Thankfully, wonderful customers have made Swanky’s Taco Shop a great success.  After 3 years, Swanky’s Taco Shop spread to Franklin, TN, where our second location opened in October 2008. 

    Matt has assembled a great team of young, hospitality minded individuals to help develop and grow the concept.  Swanky’s looks forward to opening our East Memphis location this summer.